Family Fishing Soft Lures

Established in 2013, Truscend has evolved into a leading corporation specializing in the research, design, and marketing of fishing products. By establishing comprehensive product advantages, Truscend is dedicated to providing global anglers with an amazing fishing experience.

We have equipped ourselves with end-to-end fishing solutions, including OEM, ODM, and DTC, and we remain committed to seeking optimized mutual benefits for our millions of customers. From fishing gifts for men to a wide range of lures, including hard, soft, metal, and fishing jigs, as well as fishing pliers, line, reels, fillet knives, and tackle boxes, Truscend offers a comprehensive fishing gear solution.

The pre-rigged jig head of our products supports long-distance casts to cover water quickly with a steady retrieve, while the ultra-sharp hooks ensure a high fishing success rate. The high-carbon steel and corrosion-resistant hooks maintain their sharpness to effectively pierce the fish. Using the same electroplating process as Swiss watches, the spinning blade has a smooth appearance and a strong ability to reflect light, enticing fish to attack.

The 3D lifelike eyes and clear fisheyes, as well as the delicate paddle-tail design, bring the lures to life, providing maximum kicking action and a more vivid, realistic appearance. The high-resolution body detail, fine coating, and precise fish scale pattern further enhance the chances of successful hook-ups.

Equipped with sharp, high-quality OWNER high-carbon steel hooks and a built-in magnet, the innovative design of these soft lures helps ensure increased fish hook-ups in all situations while reducing the odds of getting hung up when fishing, thus saving your bait for future use.

Crafted from environmentally friendly quality soft plastic, the TRUSCEND Fishing Lures can withstand the strong bite of aggressive fish. The hand-spraying process ensures a more realistic and plump appearance and touch.

The 3D T-shaped soft tail with a 360° spinner blade can kick and thump even at slow speeds, providing a super-lifelike soft jerkbait whose lively design perfectly emulates erratic baitfish action. With an ideal weight for long casting and slow sinking, the Truscend Jig lures can achieve a slow, flutter presentation, featuring a precisely engineered shape that delivers great kicking action at both ultra-slow speeds and moderately fast speeds.

Whether you are fishing reefs, estuaries, rivers, or fresh or saltwater, this Truscend Soft bait will become your essential paddle-tail lure to target a wide range of species, including bass, trout, Walleye, pike, snook, salmon, and redfish.

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